Posts Tagged ‘media & communication’

Posted by hotelnur on 20th May 2016 in News

Family reunions for travel industry: for the sixth time took the Castle camp Kaprun instead of the Castle camp is an unconference for the travel industry with a focus on new media. 2008 Rainer Edlinger, now part of the digital media team of the ‘SalzburgerLand Tourismus GmbH’, with some interested parties had suggested the event. With time, the ‘social media circle Austria’, whose responsibility is until today the Castle camp grew out of the group. Meanwhile, the event is a major meeting point of tourism and attracts experts from home and abroad. When almost 100 travel industry storm the Castle Kaprun, they have a common goal: the Castle camp. This unconference went after two days of experience exchange, heated discussions and lively networks on Sunday afternoon to end. BigData, E-marketing, search engine optimization, tourism developments: The sessions designed 2013 interactively and thematically appealing. Through the intensive and detailed discussions, the paper-wiki was not as diverse as usual this year. Yet participants and organizers agreed: the Castle camp was a great success. Organizer once again was the ‘Social media circle Austria’, an Association of tourism affinity social media experts from the Salzburg province. As a result of enormous interest from sides of the guests from Germany, Austria, and South Tyrol, a castle camp is organized in the year 2014. Issues relating to creating and editing content for the tourism dominated the program. Above all the session of the IronBlogger impressed the camper: motivation by punishment is in this concept the motto. Members need to blog at least once a week, otherwise five euros in the Community Chest Walk. This model would be the engine for the tourism blogosphere. So far, there are few platforms for professional posts in the tourism sector. Travel blogs, however, are booming. Gunter Exel, professional journalist and renowned specialist for Twitter live reports, reported in real time from the Castle camp. The unconference in his tweets, he describes as ‘ a very important discussion forum, in which topics are introduced, the burn and encounter opposition ‘. This was true especially for the session to the social media monitoring. There are tools enough; five of them were presented in detail. And yet: ‘ exaggerated said: everyone muddles around on the field. Then, the topic has been discussed but intense and it was this even a spin-off session’, commented Rainer Edlinger, the main organizer of barcamps, the discussion. Tobias Gorgen population until the feedback round on Sunday, Managing Director of ‘Toocan’, an example: With his tool, he prepared a monitoring for the Castle camp: up to this point, #cczk13 were counted over 450 tweets with the Hashtag also 40 images uploaded, 23 blog posts and three press releases. Too little was Edlinger and called on the participants to more social media activity. Through blogging, Twitter and co., the result of Castle camps provided my colleagues in E-tourism and their service providers available. In the coming year would be the camper in Kaprun on a such active participation by Make discussion partners from the ‘old’ tourism Guild of destination representatives as well as local and national hoteliers are an invaluable contribution to the think tank.