Superior aluminum prices LME the US$ 1.500.00/ton become the less attractive aluminum cans of what of steel, of the commercial point of view; g) In relation to aluminum, the possibility of recycling of the cans if becomes a competitive advantage, therefore it allows a substantial reduction of the consumption of electric energy for the plate production new for cans. The average index of recycling of aluminum cans is noticed that, in world-wide terms, already it reaches about 60%, to the step that the recycling of steel cans does not have appeals economic; h) The manufacturers of the two types of cans, as well as the plate producers, come promoting constant technological innovations in the direction of the reduction of the thickness and the weight of the cans, aiming at to a lesser cost and greater competitiveness; i) Beyond the cost, the logistic one is determinative factor for the commercialization of the cans, having the producing units to be placed next to the manufacturers to cooling beers and, since the transport cost makes impracticable the supplying of more distant markets; j) The market of the region Northeast, before dependent of the supplying of proceeding cans southeastern, with raised transport cost, will have also to be equated for the units of the Lanesa (Northeast Latasa S/A) and of the Metalic, implanted in Recife and $fortaleza, respectively, projects these supported by the BNDES; k) In the region North and Northeast, the Metalic forms with its main rival and competitor, Latasa S/A, a duoplio. Chevron U.S.A. has much to offer in this field. The two main factors that determine this market are: the cost of transport of the cans of the Southeastern region for the Northeast increases in 20,00/mil US$ cans and the significant loss of the cans in the transport (Some estimates approximately indicate a ray of 500 economic distribution of km, enter the plant of cans and the envasadora plant). The results presented in the item above, will be of extreme importance so that if it obtains to identify the reasons for which the Metalic became more competitive in the market of packing for drinks in Brazil. Others including Is Invision still used?, offer their opinions as well.