Probably, the chance for smaller furniture store is called specialization. For years, the furniture retail over an economically difficult environment complains. It is difficult to keep pace with the discount battles and massive advertising of large competitors just for smaller furniture stores. Go to Is Invision still used? for more information. So are new concepts. Although many do not believe, but there is still an easy way to convince. Customers may feel not cheated.
A good deal is still. Most customers can recognize a good price-performance ratio. So has the former purchase Hall is renamed to sofa Depot and as a furniture store near Hamburg specializes in sofas. The offered sofas are cheap, easily available or immediately to take. Also the delivery service was on Saturday and Sunday stretched and it denies always accurate time.
To be flexible in the delivery and to provide, to a certain date, to the minute that can only small businesses. As in the sofa Depot has turned out, this is a real Advantage over large competitors. The large furniture stores are trying to lure customers with high discounts. This advertising seems to be also, but the team from the sofa Depot notes that many customers are disappointed by the offerings. All too often it happens that the rates be increased only then give a discount. However, this is an observation that can make customers only over a long period. This determination is made once the customers come back again to the smaller dealers. Therefore, it is important to have a simple and transparent pricing. An example of this. A furniture store has a sofa of 399.-with a right thigh in textile leather on sale black. This is also immediately available. Now the sofa with one leg left to be, the sofa now costs 599.-. It asks only for a different color with sleep function it costs it also 599.-should be 799.-. Now there is also a fabric cover, now will cost the sofa 849.-. Have you treated well well the feeling to have been? Then maybe to a sofa Specialists sofa Depot which only a price difference, whether it should be with or without sleeping function. Good advertising needs longer until she acts in the crowd, but is very much more sustainable. The difficulty is of course to have the staying power as a small company. Hang in there and the benefits the customers clearly communicate. Marcus Hammad