It can thus, to say that among others, one of the objectives of the email marketing it is to make to arrive a message the premade use purchasers to receive it. Of all the tools of the marketing online, the email marketing is only that it establishes a bidirectional dialogue, allowing, if used well, the not only continuous feedback with the current one or potential customer, as well as allows to establish and to fortify a reliable relation. Advantages: To create and to send to newsletter can alavancar the success of a business in the Internet. The main reasons for this are: Fast generation of prospects? The email has income and fast reply for the generation of prospects. Selectivity? The email offers the same selectivity that the traditional rent of lists. Reinforcement of media? The email can act as to assist of any another media to quickly strengthen a message, an announcement of product, a date of seminary or an event. Efficiency of cost? The email is extremely cheap in the base of the cost for contact in the prospection of customers.
Lower cost? It does not have production of paper or cost of postagem? only the cost of the companies suppliers of the email. Dialogue with customer? As he is proper of an interactive media, the email establishes a dialogue with new and current customers. Repeated messages create an effective recognition of the mark and a continued relationship, beyond a dialogue with the customer. Rastrevel? The email is also a half rastrevel, in the measure where you can direct the respondents for many different types of reply vehicles. Agility? The email is an agile tool in such a way in the sending how much in the reply and evaluation of the return.
The reply to the email marketing also it can be immediate through the desired action or simply of the confirmation of act of receiving. Mensurabilidade? It is very easy to measure the return of the email marketing. The statisticians of its site go to indicate to it: how many people had received, how many they clicaram in one link, they had visited the site, they had bought; how many they do not desire more to receive its communication and they request the exclusion of the list, and diverse other information. Interatividade? Simple link in the email makes possible to addressee to carry through an action as to return a reply, to visit a site or to request its exclusion of the list. High tax of reply? Campaigns of email marketing serious, with communication sent for addressees who had authorizeed the act of receiving (opt-in) have highest indices of return. The reply total can more be raised to the measure that will only be sent material pertinent, assuring a more receptive public to offers. Pablo Alves – Web Designer Web programmer