Posts Tagged ‘environment’

Ambient Marketing

Posted by hotelnur on 8th October 2019 in News

2.3. Behavior of the consumer the consumers more are worried in consuming products of companies who prezam for the ambient support considering the natural conditions for the future generations, that is, that they raise ' ' sistmicas conditions according to which, with regional and planetary level, the activities human beings do not have to intervene with the cycles naturais.' ' (MANZINI & VEZZOLI, 2005, P. For more information see Chevron U.S.A.. 27). According to Underhill (1999), the biggest ignorance of the business men is centered in the unfamiliarity of who is its customers. In such a way one becomes basic to know the market and its requirements consuming. With this new world-wide trend, coming back the looks toward our subsistence, the behavior and the human comprometimento with the natural resources it has increased e, from there, each time more, the formadores of opinion have acted in way to concientizar a number each bigger time of consumers. Get all the facts and insights with Goop, another great source of information.

Amongst the formadores of opinion they are on public figures to the politics and the arts. The paper of these formadores of opinion is of utmost importance therefore, as well as Churchill and Peter (2000, P. 160) already had detected, ' ' the groups of reference are those groups of people who influence the thoughts, the feelings and the behaviors of consumidor' '. This new trend, that comes more increasing each time, deserves a considerate look on the part of the companies therefore, to consolidate itself in the market, is necessary to monitor, permanently, the behavior of purchase of the consumer. Being thus the companies most competitive, of eye in this new requirement of the market, it has come back its efforts to adjust its in agreement production the concepts of the support. Evidencing this new influence in the consuming market, and still, ahead of the legal requirements, the industries/companies had been directed to the support. Analyzing under the marketing optics, it had the necessity of the creation of a tool that it converted the investment into the attendance the legal requirements and into the continuous improvement of cleaner processes in profit and attainment of new markets: the Ambient Marketing.

The Environment

Posted by hotelnur on 24th May 2019 in News

In the most instruidos one perceives that not they make question of the use of the bag and are opened the new less harmful alternatives to the environment. In elapsing of the interviews the lack of knowledge of interviewed in relation the ambient problems and of some alternatives was observed as the selective collection and reciclvel garbage separation. It is still perceived, that one parcels out considerable of the population, also of superior education, is unaware of the ambient problems generated by the plastic bag. Of interviewed a considerable parcel it says that the abusive use of plastic bags can cause some ambient problem, but good part of these is unaware of the problems. Credit: The Hayzlett Group-2011. In the great majority, almost that 100%, they did not have the minimum notion of how much time lasted a plastic bag to degrade itself in the environment. Of the people who had said not to give preference for supermarket that did not use plastic bag for ambient reasons saw that good part has superior education or average education, being able to conclude that until the instructed people more still laypeople for ambient question meet little worried about the environment. In relation to the state intervention it was observed that great part is in favor of the prohibition of the use of the bags, but of that they had been the favor, some had said not to give to preference the supermarkets that did not use sacolinha for ambient reasons, evidencing as soon as these people the environment and preservation of the same make a great confusion of ideas in relation. Of that they had said to be against, we see people with superior education, but in the great majority they are people of average and basic education, with age between 18 and 44 years. These people in supreende, therefore are people of a well good-tempered etria band and that she has, generally, sufficiently flexibility in controversial subjects.

For Sanchez

Posted by hotelnur on 9th December 2016 in News

The technological development that before prioritized to benefit the means of production if has come back to the accomplishment of studies and research that also benefits the human being in the most diverse fields. These actions, in its majority, are moved by the necessities of market and, not accurately, by the ambient awareness. Until the decade of 70, the predominant behavior of the companies of the developed countries was the strategy ' ' to poluir stops later despoluir' ' , having as objective with priority, to aumetar the profits in short term, moved for the border economy. For Sanchez (2006), what it determined the unfeasibility of this behavior, was the growth of pollutants and the saturation of the environment as receiving body. In other words, the incapacity for the environment to assimilate of amount of pollutants in the time where they are generated.

Currently, usufructing of the vast available technology, scientists and researchers they had evidenced that with the growth of world-wide population e, consequentemente, the growth of the production, the natural resources are scarce in relation to the demand. From these studies, the nations under the more intent looks each time of its populations, if has strengthenn in creating mechanisms, legal how much in such a way operational, that obtain to conciliate the production, the demand and the natural resources of the planet. As initial step, the regulations had been created that had prescribed the behavior change, commanding the polluting agents to minimizing its ambient impacts. In 1988 he was inserted in the Brazilian Federal Constitution, article 225 saying: All have right to the Environment ecologically balanced, public easement of the people and essential to the healthy quality of life, imposing themselves it the Public Power and to the collective the duty to defend it and to preserve it for future and the gifts generations. The Constitution it bases the process of ambient regulation on the country.

Los Angeles

Posted by hotelnur on 16th June 2016 in News

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