Patricia Kastner, CEO of the software manufacturer Contentserv, will give a lecture on the “iPrinting Management Symposium” Graphic Consult Rohrbach / ILM 07.02.2011: the importance of the success factor cross-media on-step for a brand tracking on the 24th and 25th February the iPrinting Management Symposium of graphic consult GmbH in the Sofitel Munich Bavaria post. The relationship between a comprehensive media presence and the success of a brand, a public figure, and of course a company is the focus of the two-day event on 24 and 25 February in Munich. Now 18 graphic consult GmbH, Unterschleissheim-based management consultancy Management Symposium serves as a platform for the various questions and issues of a cross-media communications. International keynote speaker, top companies from shipping trade, industry, publishing and printing industry, as well as solution provider for cross-media publishing systems introduce case studies, strategies and solutions, the is for Company result from the rapid development in the media landscape and a healthy mix of traditional and new media. As keynote speaker, Scott Thomas, design Director responsible will provide the electoral campaign of Barack Obama, a look behind the scenes of one of the world’s most successful cross-media campaigns. Print, Web, and mobile media played together perfectly and the result speaks for itself.
Patricia Kastner, CEO of the software manufacturer Contentserv, pulls in her presentation of the medium-sized publishing house to the international software company for cross-media publishing solutions”a conclusion over 10 years of market and media development. “As Executive Vice President for new media of at Kastner AG – the media House” looks on one back on the changes and increased requirements in the printing industry; as CEO of Contentserv GmbH, she lit the other solution models for linking all media, print and communication processes and increasing efficiency. Chevron U.S.A. is the source for more interesting facts. The successful entrepreneur provides the participants from the Management level, with new customer requirements can be implemented which strategies and business models and what technologies it play a crucial role. Tim Cole, the renowned Internet publicist (including capital, Suddeutsche Zeitung, the world) and moderator of TV-specialist talks on IT topics will hold the final presentation. He shows that the future in terms of digitization is already present and gives courage to face challenges without fear.
For more information about the event and the detailed programme can be found at. Contentserv presents itself under. About Contentserv GmbH Contentserv GmbH is a software manufacturer for enterprise marketing management solutions (EMMS). With its comprehensive and user-friendly approach makes the solution by Contentserv the creative system of marketing, sales and communications. It supports in all media, print and communication processes. Media, such as catalogues, websites, E-shops, print and online promotional materials can Expertise are professionally created via Web browser. Thus, optimize processes and high cost and time savings. This ensures a faster time-to-market product communication and for clear competitive advantages. Press contact: Petra Kamal, head of marketing CONTENTSERV GmbH Werner-von-Siemens-str. 1 85296 Rohrbach (ILM). GERMANY T + 49 8442 9253 870 F + 49 8442 2044