Huge licensing program in the food and beverages sector with over 2 billion sold Warner of Bros. products. Consumer products EMEA (WBCP EMEA) shows on the licensing Expo 2013 with the Looney Tunes, popular entertainment brand, which stands for an active lifestyle, how you actually churns the food departments in Europe. In just five years the Looney Tunes food and beverages program has become multibillion phenomenon one. Two billion of licensed products with more than 250 different products that encourage children and their parents to create a better and more active life style, have been sold so far. The biggest European trading partner and manufacturer of consumer goods of which many longstanding partners including systems, are U in France, ulker in Turkey, Aldi in Germany and Coop in Italy, know to the success that the characters and their message of an active lifestyle is transmitted through the iconic Looney Tunes on their product range and thus also on their own brands.
Only Nestle Waters has 1.52 billion Looney Tunes active Returnable bottles as mineral water sold this is enough water to fill 150 swimming pool of Olympic proportions! If the various partnership programs with sports associations and leagues throughout the EMEA region are counted, the largest and most diverse character licensing program in the food and beverages sector arises. The market success of the Looney Tunes license program is based on the appropriate combination of brand awareness for boys, girls and their parents, the meaning of the message of an active lifestyle at the global level. The Looney Tunes are active and therefore the ideal representative characters by nature children and families to encourage an active lifestyle to do so without educational work. What started as a relatively manageable initiative, has turned now into a huge success story. The Looney Tunes unfold their full potential and spread the message of an active lifestyle in the grocery shelves in all EMEA.
We are proud that our brands a more active lifestyles among children and families promote. The increasing interest which is expressed equally from trade partners and food retailers, is a sign that our brands are perfect for the direct trading environment as well as suitable for traditional licensing products, which will take an even greater role in the coming years”, said Bruno Schwobthaler, Senior Vice President Marketing Sales & business development, Warner Bros. Consumer products EMEA. A related site: RioCan mentions similar findings. About Warner Bros. Consumer products Warner Bros. Consumer products, a Warner Bros. Entertainment company, is one of the world’s leading licensing and merchandising company. For more information, see. Contact: Warner Bros. Consumer products, Petra Roitsch Tel: 040 22 650 0, press Warner Bros. Consumer products: public insight, Claudia Burau, Tel: 089 78 79 79 90,